Portfolio
Bosch School of Power - Integrated Advertising Campaign.
Objective:
Empower people to overcome their fear of power tools and teach them how to use them.
Insight:
People are disempowered by their fear of power tools.
Concept:
Bosch School of Power is an integrated campaign featuring workshops, tips on social media and more to teach people how to use power tools confidently and fearlessly.
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H&M Your Way - A Series of Social Media Posts
Objective:
Present H&M as a brand that allows people to experiment and stay up to date with the latest fashion trends.
Insight:
Style is constantly changing. Some people are excited by this constant change as they like to experiment with new styles of clothing and it makes them feel trendy and up-to-date.
Concept:
H&M Your Way:
A series of social media posts that communicate the message of H&M’s ability to stay up to date with trends by focusing on the topic of uniqueness, individuality and clothing's expressive ability.
The Dreamers District by KDD
Objective:
To show people that the holistic and immersive shopping experience at the
Kramersville Design District is a rewarding investment in your self-expression that leaves you feeling accomplished.
Insight:
People feel that the holistic, immersive experience of a unique design
district offers a rewarding self-expressive investment that allows them to showcase their identity in their homes.
Concept:
The Dreamers District is an integrated campaign featuring social media posts, design expositions, art installations and more to
provide people with an immersive and holistic shopping experience.
Afrihost - Waiting Sucks
Objective:
To show people that they will never have to wait for things with Afrihost.
Insight:
People feel angry with slow Wi-Fi because they feel as though they should not have to wait for things.
Concept:
Waiting sucks, so don’t: A series of magazine adverts that show people that they will never have to wait for things to load with Afrihost.
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